India is now the world's second-largest importer of silver jewelry, a position it reached in 2025 after more than a decade of sustained demand growth. Boutiques in Jaipur, Mumbai, Delhi, and Bengaluru are sourcing increasingly from international manufacturers who can deliver handcrafted 925 sterling silver at competitive wholesale prices. Indonesia, and specifically Surabaya, has emerged as one of the most reliable and cost-effective sources for Indian retailers.
Why Indonesian Silver Works for the Indian Market
Indonesian silversmithing has a heritage that goes back centuries. The craftsmen in Surabaya produce jewelry using a combination of traditional hand techniques and modern production methods that result in a quality standard well above what most factory-made imports offer. For Indian boutique owners who sell to discerning customers — whether for everyday wear, gifting, or wedding occasions — this matters.
The price point also works. Factory-direct wholesale pricing from Indonesia starts from around $8 to $15 per piece for simpler catalog designs, rising to $30 and above for more elaborate handcrafted work. These prices are quoted in USD and invoiced with full export documentation. By the time the goods land in India, the landed cost is typically still well below what Indian boutiques pay through domestic wholesale markets for equivalent quality in 925 silver.
Import Duty: The ASEAN-India Free Trade Agreement
Indonesia is an ASEAN member state, and India and ASEAN have a bilateral trade agreement called the ASEAN-India Free Trade Agreement (AIFTA). Under AIFTA, goods manufactured in ASEAN member countries may qualify for a reduced import tariff rate in India compared to the standard MFN rate that applies to non-AIFTA origins.
For Indian retailers importing silver jewelry from Indonesia, a Certificate of Origin accompanies every shipment. Your customs broker presents this to Indian customs at the port of entry to apply for the AIFTA preferential rate. We recommend confirming the current applicable duty rate with your broker before placing your first order, as tariff schedules are updated periodically.
Logistics: Getting Goods from Surabaya to India
DHL Express connects Surabaya to Mumbai, Delhi, Jaipur, Bengaluru, and other major Indian cities in 3 to 5 business days. The process is straightforward: we pack and quality-inspect the order, hand over to DHL, and send you the tracking number immediately. Your customs broker in India handles the import clearance using the documents we provide — Commercial Invoice, Packing List, Certificate of Origin, and a 925 Sterling Silver Certificate.
Most Indian buyers we work with use established customs brokers who regularly handle jewelry imports. If you are importing from Indonesia for the first time, your broker will be familiar with the documentation requirements and can guide you through the process.
Minimum Order and How to Start
The minimum order is 15 pieces per design for ready-made catalog items. You can mix designs across one order — there is no minimum total order value. Custom OEM orders, where you bring your own design references for us to manufacture, start from 30 pieces per design.
The most common way Indian buyers start is by WhatsApp. Send us the product categories or specific designs you are interested in, your estimated quantities, and your shipping address in India. We send back a catalogue with wholesale prices, usually within 24 hours. There is no commitment required to get pricing information.
For buyers who want to evaluate quality before committing to a full order, we can send a curated sample kit to any Indian address by DHL. WhatsApp us to discuss what a useful sample set would include for your store.
Design: What Works for the Indian Retail Market
Indian boutiques buying from us tend to order across a range of design styles. Statement rings, layered necklaces, jhumka-influenced earrings, bangles, and wedding sets move reliably. For boutiques targeting a more contemporary customer, our modern minimalist pieces in 925 sterling silver also perform well. If your store has a specific aesthetic or your customers request designs we do not carry in our catalog, we manufacture custom pieces from your design files or reference photos.
When sending design references for custom OEM work, we ask buyers to sign a non-disclosure agreement before sharing original files. This protects your designs from being shared with other buyers. Once the NDA is in place, we review your references and quote for the custom production within a few days.
Payment Terms
We invoice in USD. Indian buyers pay by international bank wire transfer, PayPal, or credit card. The standard payment structure is 50% deposit to confirm the order and start production or packing, with the balance paid before we dispatch the shipment. Most Indian banks process outward international remittances for jewelry imports without difficulty — your bank's trade finance desk can assist if needed.
If you are based in Jaipur and sourcing regularly for the Jaipur jewelry market, contact us to discuss larger volume terms and regular supply arrangements.